ADVANTAGES
- Provides comprehensive performance metrics to allow marketers to fine tune promotions to maximize cost–effectiveness
- Includes registration features that allow merchants to identify and qualify their best prospects, commonly termed data management
- Develops better, differentiated leads by using targeted questions and real-time validation of selected information as it is being entered by the participant
- Can be configured to build in-store, on location traffic or web traffic
- Provides information that ties “web hits” to on location visits
- Gives marketers control over promotional parameters
- Eliminates costly administrative burdens of fulfillment
- Built in features that protect against fraud